About
Hi! My name is Mariana and I’m a passionate creative strategist.
I started my career in the communication strategy field and fell in love with understanding behaviors and the relation between people and brands. After a few years, I migrated to the creative field, pursuing my passion for graphic design and art direction.
I worked for publishers and the main advertising agencies in Brazil, from Art Director to Head of Content. Recently, I had the exciting opportunity to extend my point of view through the eyes of The Coca-Cola Company.
Personally, I live and breath on art. Nourishing myself with all forms of self and group expressions: music, fine arts, literature, cinema, tv shows, animations, architecture, travel and conversations. I believe that only when we meet the different we are able to expand our minds and make meaningful connections that changes us.
Professionally, what moves me is the possibility of promoting transformative experiences in people's lives, whether through entertainment, passions or just inspiring content. And also understanding our role and responsibility of influencing thoughts, opinions and behaviors - to create a positive impact on peoples lives. Even if it's starts with a smile.
Get in touch:
manso.mariana@gmail.com
LinkedIn • Instagram
Awards & Recognition
Cannes Lions - Print & Publishing - Gold (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Industry Craft Art Direction - Gold (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Creative B2B Cross-Channel Storytelling - Gold (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Creative B2B Craft - Silver (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Outdoor Design for Promotional Items - Silver (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Outdoor Social Behaviour & Cultural Insight - Silver (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Direct Digital & Social - Silver (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Direct Digital & Social - Bronze (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Titanium - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Print & Publishing Commercial Publications - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Print & Publishing Market Disruption - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Print & Publishing Consumer Goods - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Billboards Consumer Goods - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Outdoor Consumer Goods - Shortlist (Every Coca-Cola is Welcome / South Africa - 2024)
Cannes Lions - Outdoor Consumer Goods - Shortlist (Every Coca-Cola is Welcome / Indonesia - 2024)
Cannes Lions - Outdoor Consumer Goods - Shortlist (Every Coca-Cola is Welcome / Mexico - 2024)
Cannes Lions - Outdoor Consumer Goods - Shortlist (Every Coca-Cola is Welcome / South Africa - 2024)
Cannes Lions - Outdoor Consumer Goods - Shortlist (Every Coca-Cola is Welcome / Mexico II - 2024)
Cannes Lions - Outdoor Ambient & Experiential Displays - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Outdoor Culture & Context Market Disruption - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Outdoor Consumer Goods - Shortlist (Every Coca-Cola is Welcome / Brazil - 2024)
Cannes Lions - Outdoor Market Disruption - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Direct Data & Technology - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Design Promotional Item - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Industry Craft Typography - Shortlist (Every Coca-Cola is Welcome / South Africa - 2024)
Cannes Lions - Industry Craft Typography - Shortlist (Every Coca-Cola is Welcome / Mexico - 2024)
Cannes Lions - Industry Craft Typography - Shortlist (Every Coca-Cola is Welcome / Indonesia - 2024)
Cannes Lions - Industry Craft Typography - Shortlist (Every Coca-Cola is Welcome / Mexico II - 2024)
Cannes Lions - Industry Craft Typography - Shortlist (Every Coca-Cola is Welcome / Generic - 2024)
Cannes Lions - Industry Craft Packaging - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Creative B2B Integrated Campaign - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Creative B2B Innovative Use of Content - Shortlist (Every Coca-Cola is Welcome - 2024)
Cannes Lions - Outdoor - Shortlist (Coca-Cola Frame The Magic - 2024)
Cannes Lions - Print & Publishing - Bronze (Coca-Cola We All Agree Best Burger - 2023)
Cannes Lions - Print & Publishing - Bronze (Coca-Cola We All Agree King of Falafel - 2023)
Cannes Lions - Print & Publishing - Bronze (Coca-Cola We All Agree N1 Pizza - 2023)
Cannes Lions - Film Craft - Bronze (Coca-Cola Masterpiece - 2023)
Cannes Lions - Shortlist Outdoor (Coca-Cola 3Drinkable Billboard - 2023)
Cannes Lions - Shortlist Film (Coca-Cola Masterpiece - 2023)
Cannes Lions - Shortlist Craft Visual Effects (Coca-Cola Masterpiece - 2023)
Cannes Lions - Shortlist Craft Animation (Coca-Cola Masterpiece - 2023)
Cannes Lions - Shortlist Creative Commerce (Coca-Cola Share a Coke - Alphabet - 2022)
Cannes Lions - Shortlist Print (AMBEV Dirnk Repsnosilby - 2019)
Cannes Lions - Shortlist Direct (AMBEV Dirnk Repsnosilby - 2019)
Cannes Lions - Shortlist Media (AMBEV Dirnk Repsnosilby - 2019)
Cannes Lions - Outdoor - Silver (McDonald's Instagram Menu - 2018)
Cannes Lions - Outdoor - Bronze (McDonald's Instagram Menu - 2018)
Cannes Lions - Direct - Bronze (McDonald's Instagram Menu - 2018)
Cannes Lions - Creative Data - Shortlist (McDonald's Instagram Menu - 2018)
Clio Awards Gold - Film Craft - Visual Effects (Coca-Cola - Masterpiece - 2024)
Clio Awards Bronze - Print (Coca-Cola - We Agree On - 2024)
Clio Awards Shortlist - OOH/Billboard (Coca-Cola - We Agree On - 2024)
Clio Awards Billboard - Bronze (McDonald's Instagram Menu - 2018)
One Show Gold - Music and Sound Craft (Coca-Cola Masterpiece - 2023)
Global Effie - Finalist “Brand Experience" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie LATAM - Silver “Branded Content" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie LATAM - Silver “Non-alcoholic Beverages" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie LATAM - Bronze “Youth Marketing" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie Brazil - Gold “Brand Experience" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie Brazil - Silver “Non-alcoholic Beverages" (Coca-Cola Share a Coke - Alphabet - 2022)
D&AD - Yellow Pencil - VFX Computer Generated (Masterpiece - Coca-Cola TM - 2023)
D&AD - Graphite Pencil - VFX Compositing (Masterpiece - Coca-Cola TM - 2023)
D&AD - Graphite Pencil - VFX Production Design (Masterpiece - Coca-Cola TM - 2023)
El Ojo - Outdoor - Silver (McDonald's Instagram Menu - 2018)
El Ojo - Design - Bronze (McDonald's Instagram Menu - 2018)
El Ojo - Activation - Bronze (McDonald's Instagram Menu - 2018)
Wave Festival - Silver - Brand Experience & Activation (AMBEV Dirnk Repsnosilby - 2019)
Wave Festival - Silver - Direct (AMBEV Dirnk Repsnosilby - 2019)
Wave Festival - Silver - Media (AMBEV Dirnk Repsnosilby - 2019)
Wave Festival - Shortlist - Social Change (AMBEV Dirnk Repsnosilby - 2019)
Professional of the Year 2019
Awards by Share | Category: Content
International Jury - IAB MIXX Awards
Montevideo, Uruguay (2019)
Shortlist Jury - Festival of Media Global Awards
Rome, Italy (2019)
Category: Content
Share Awards - Social Media Agency of The Year (2016) DM9DDB
Share Awards - Social Media Agency of The Year (2015) DM9DDB
Share Awards - Minions Invasion | McDonald’s (2015) Category: Products and Services Launch
ABC Culture Trophy
Annual awards by DM9DDB and ABC Omnicon Group (Dec 2018)
Category: ALWAYS BETA
ABC Culture Trophy
Annual awards by DM9DDB and ABC Omnicon Group (Dec 2017)
Category: DIVERSITY IS BRAZILITY “For the most different ideas, the most different minds.”
ABC 2017 Highlights
Annual awards by ABC Omnicon Group (Dec 2017)
Experience:
The Coca-Cola Company
Director Creative Strategy LATAM (Jan 2024 - Current)
Senior Manager Creative Strategy LATAM (Feb 2021 - Dez 2023)
Integrated Brand Experience LATAM (April 2020 - Feb 2021)
Craft Manager - Integrated Marketing Experience Brazil (Jan 2020 - April 2020)
Africa DDB
Associate Creative Director (2019)
DDB Brazil (DM9DDB)
Head of Content (2017 - 2019)
Social Media Coordinator (2016 - 2017)
Digital Art Director (2013 - 2016)
Carta Editorial
Graphic Designer (2013)
Jornal Destak
Graphic Designer | Special Projects (2012)
Capital Pessoal Inteligência & Inovação
Planner (2008 - 2011)