About
Hi! My name is Mariana and I’m a passionate creative strategist.
I started my career in the communication strategy field and fell in love with understanding behaviors and the relation between people and brands. After a few years, I migrated to the creative field, pursuing my passion for graphic design and art direction.
I worked for publishers and the main advertising agencies in Brazil, from Art Director to Head of Content. Recently, I had the exciting opportunity to extend my point of view through the eyes of The Coca-Cola Company.
Personally, I live and breath on art. Nourishing myself with all forms of self and group expressions: music, fine arts, literature, cinema, tv shows, animations, architecture, travel and conversations. I believe that only when we meet the different we are able to expand our minds and make meaningful connections that changes us.
Professionally, what moves me is the possibility of promoting transformative experiences in people's lives, whether through entertainment, passions or just inspiring content. And also understanding our role and responsibility of influencing thoughts, opinions and behaviors - to create a positive impact on peoples lives. Even if it's starts with a smile.
Get in touch:
manso.mariana@gmail.com
LinkedIn • Instagram
Awards & Recognition
17 CANNES LIONS: 3 Golds, 6 Silver, 8 Bronze + 40 Shortlists
Media - Silver (Thanks for Coke-Creating - 2025)
Brand Experience & Activation - Bronze (Thanks for Coke-Creating - 2025)
Print & Publishing - Gold (Thanks for Coke-Creating - 2024)
Industry Craft Art Direction - Gold (Thanks for Coke-Creating - 2024)
Creative B2B Cross-Channel Storytelling - Gold (Thanks for Coke-Creating - 2024)
Creative B2B Craft - Silver (Thanks for Coke-Creating - 2024)
Outdoor Design for Promotional Items - Silver (Thanks for Coke-Creating - 2024)
Outdoor Social Behaviour & Cultural Insight - Silver (Thanks for Coke-Creating - 2024)
Direct Digital & Social - Silver (Thanks for Coke-Creating - 2024)
Direct Digital & Social - Bronze (Thanks for Coke-Creating - 2024)
Outdoor - Shortlist (Coca-Cola Frame The Magic - 2024)
Print & Publishing - Bronze (Coca-Cola We All Agree Best Burger - 2023)
Print & Publishing - Bronze (Coca-Cola We All Agree King of Falafel - 2023)
Print & Publishing - Bronze (Coca-Cola We All Agree N1 Pizza - 2023)
Film Craft - Bronze (Coca-Cola Masterpiece - 2023)
Outdoor - Silver (McDonald's Instagram Menu - 2018)
Outdoor - Bronze (McDonald's Instagram Menu - 2018)
Direct - Bronze (McDonald's Instagram Menu - 2018)
14 CLIO AWARDS: 4 Golds, 4 Silver, 6 Bronze + 2 Shortlists
Gold - Integrated (Thanks for Coke-Creating - 2025)
Gold - Partnerships (Thanks for Coke-Creating - 2025)
Gold - Design (Thanks for Coke-Creating - 2025)
Silver - Direct (Thanks for Coke-Creating - 2025)
Silver - OOH (Thanks for Coke-Creating - 2025)
Silver - Print (Thanks for Coke-Creating - 2025)
Silver - Creative Strategy (Thanks for Coke-Creating - 2025)
Bronze - Design Craft (Thanks for Coke-Creating - 2025)
Bronze x2 - Direct (Thanks for Coke-Creating - 2025)
Bronze - Print / OOH (Thanks for Coke-Creating - 2025)
Gold - Film Craft - Visual Effects (Coca-Cola - Masterpiece - 2024)
Bronze - Print (Coca-Cola - We Agree On - 2024)
Bronze - Billboard (McDonald's Instagram Menu - 2018)
9 D&AD: 2 Yellow, 2 Wood, 5 Graphite + 5 Shortlists
Yellow Pencil - Integrated (Thanks for Coke-Creating - 2024)
Graphite Pencil - ArtDirection (Thanks for Coke-Creating - 2024)
Graphite Pencil - Brand ID (Thanks for Coke-Creating - 2024)
Graphite Pencil - Illustration (Thanks for Coke-Creating - 2024)
Wood Pencil - Outdoor (Thanks for Coke-Creating - 2024)
Wood Pencil - Direct (Thanks for Coke-Creating - 2024)
Yellow Pencil - VFX Computer Generated (Masterpiece - Coca-Cola 2023)
Graphite Pencil - VFX Compositing (Masterpiece - Coca-Cola 2023)
Graphite Pencil - VFX Production Design (Masterpiece - Coca-Cola 2023)
11 The One Show: 2 Gold, 4 Silver, 5 Bronze + 10 Merit
Gold - OOH (Thanks for Coke-Creating - 2025)
Gold - Design (Thanks for Coke-Creating - 2025)
Silver - Integrated (Thanks for Coke-Creating - 2025)
Silver - IP & Product (Thanks for Coke-Creating - 2025)
Silver - OOH (Thanks for Coke-Creating - 2025)
Silver - Print (Thanks for Coke-Creating - 2025)
Bronze - Cultural Driver (Thanks for Coke-Creating - 2025)
Bronze - Design (Thanks for Coke-Creating - 2025)
Bronze - Direct (Thanks for Coke-Creating - 2025)
Bronze - Direct B2B (Thanks for Coke-Creating - 2025)
Bronze - Integrated (Thanks for Coke-Creating - 2025)
Gold - Music and Sound Craft (Coca-Cola Masterpiece - 2023)
9 LIA: 2 Gold, 1 Silver, 6 Bronze + 4 Finalist
Gold - Integration (Thanks for Coke-Creating - 2024)
Gold - Print (Thanks for Coke-Creating - 2024)
Silver - Integration (Thanks for Coke-Creating - 2024)
Bronze - Creativity In B2B (Thanks for Coke-Creating - 2024)
Bronze x2 - Non-Traditional (Thanks for Coke-Creating - 2024)
Bronze x3 - Print (Thanks for Coke-Creating - 2024)
6 EFFIE (1 Global Effie, 3 LATAM, 2 Brazil)
Global Effie - Finalist “Brand Experience" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie LATAM - Silver “Branded Content" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie LATAM - Silver “Non-alcoholic Beverages" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie LATAM - Bronze “Youth Marketing" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie Brazil - Gold “Brand Experience" (Coca-Cola Share a Coke - Alphabet - 2022)
Effie Brazil - Silver “Non-alcoholic Beverages" (Coca-Cola Share a Coke - Alphabet - 2022)
+ 1 ANDYs Awards (1 Gold - Idea)
+ 16 El Ojo de Iberoamérica (2 Grand Prix, 6 Gold, 2 Silver, 6 Bronze + Winner in Best Local Idea: Mexico)
+ 1 The Drum Awards Festival (1 Gold)
+ 3 Wave Festival (3 Silver)
+ 3 Share Awards
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PERSONAL AWARDS & JURY
Professional of the Year 2019
Awards by Share | Category: Content
International Jury - IAB MIXX Awards
Montevideo, Uruguay (2019)
Shortlist Jury - Festival of Media Global Awards
Rome, Italy (2019) - Category: Content
ABC Culture Trophy
Annual awards by DM9DDB and ABC Omnicon Group (Dec 2018)
Category: ALWAYS BETA
ABC Culture Trophy
Annual awards by DM9DDB and ABC Omnicon Group (Dec 2017)
Category: DIVERSITY IS BRAZILITY “For the most different ideas, the most different minds.”
ABC 2017 Highlights
Annual awards by ABC Omnicon Group (Dec 2017)
Share Awards - Social Media Agency of The Year (2016) DM9DDB
Share Awards - Social Media Agency of The Year (2015) DM9DDB
Share Awards - Minions Invasion | McDonald’s (2015) Category: Products and Services Launch
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Experience:
The Coca-Cola Company
Global Senior Director, Creative Strategy HST (August 2026 - Current)
Director Creative Strategy LATAM (Jan 2024 - July 2025)
Senior Manager Creative Strategy LATAM (Feb 2021 - Dez 2023)
Integrated Brand Experience LATAM (April 2020 - Feb 2021)
Craft Manager - Integrated Marketing Experience Brazil (Jan 2020 - April 2020)
Africa DDB
Associate Creative Director (2019)
DDB Brazil (DM9DDB)
Head of Content (2017 - 2019)
Social Media Coordinator (2016 - 2017)
Digital Art Director (2013 - 2016)
Carta Editorial
Graphic Designer (2013)
Jornal Destak
Graphic Designer | Special Projects (2012)
Capital Pessoal Inteligência & Inovação
Planner (2008 - 2011)