Client
Agency
About

MARIANA MANSO

creative strategy | content | art direction

Client
Agency
About

We recognized black culture's value and merit, and decided to celebrate it through a new perspective: LOVE. Our Coca-Cola Love Bottle kits featured bottles with a fabric inside that’s illustrated by black artists and represents love stories of oth

The campaign achieved 54% more impressions than the previous Coke sponsorship (MTV MIAW-24.6MM vs. 16MM), 216K views and 83K engagement, with thousands of hearts, likes and stories about the artists on social media and the Love Bottles becoming a v

LOVE IS REVOLUTIONARY Agency: Wunderman Thompson Creative Director: Gabriel Sotero, Firulo AD/CW: Adriano Sato, Raulzito Lima Illustrations by Dialeto Studio: Robinho Santana, Rafa Black

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54% of the Brazilian population identifies as black or mixed, but historically mostly white people are the protagonists of love stories in Brazil’s entertainment industry, with black people vastly underrepresented, as if they weren’t able to love o

We recognized black culture's value and merit, and decided to celebrate it through a new perspective: LOVE. Our Coca-Cola Love Bottle kits featured bottles with a fabric inside that’s illustrated by black artists and represents love stories of oth

The campaign achieved 54% more impressions than the previous Coke sponsorship (MTV MIAW-24.6MM vs. 16MM), 216K views and 83K engagement, with thousands of hearts, likes and stories about the artists on social media and the Love Bottles becoming a v

LOVE IS REVOLUTIONARY Agency: Wunderman Thompson Creative Director: Gabriel Sotero, Firulo AD/CW: Adriano Sato, Raulzito Lima Illustrations by Dialeto Studio: Robinho Santana, Rafa Black