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In a remarkable expression of Coca-Cola’s ability to switch on the magic of any break moment, the bottle moves through the hands of such artistic works as JMW Turner’s ‘The Shipwreck’ ; Munch’s ‘The Scream’ (re-colored lithograph); Van Gogh’s
As the Coca-Cola bottle passes around the works on display in “Masterpiece”, we take in not only some of the most universally recognized art, but also see the diverse brilliance of some of the world’s most exciting emerging creators, showcased by
The new 2023 global campaign is designed to further build on Coca-Cola’s credibility in refreshing upliftment, the perfect accomplice to ‘breaks’ – delivering a range of new content and experiences.
Along with the new “Masterpiece” film, the campaign also includes a new suite of eight digital collectibles featuring the five emerging artists and three of masters showcased in Masterpiece; interviews with the emerging artists housed on a Virtua
The Masterpiece film and content were created by BLITZWORKS , and the film was directed by Henry Scholfield out of Academy Films with post-production by Electric Theatre Company . FEATURED ARTISTS INTERVIEWS
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